News alert: , and there’s no end in sight. We are heading into late May, and Dylan Mulvaney posted her now-infamous video way back on April 1. By April 3, Kid Rock was literally shooting at Bud Lights in a video he posted.
To be honest, I prefer a world where corporations focus on making delicious beer, politicians at least pretend to be principled, and the notion of worrying about Bud Light’s social media campaign is absurd.
But we no longer live in that world. Culture matters, and corporations are a big part of normalizing behavior and setting the tone for what is considered mainstream in America.
The American right is going out of their way to punish Bud Light and to send a warning to anyone else watching about the perils of woke capitalism. Sides are being chosen. People are paying attention and voting with their feet (and mouths).
We are in the midst of a culture war, and there’s no telling if or when it will end. Worst of all, I’m not even sure which beer I’m allowed to drink to get me through this. After all, according to Homer Simpson, alcohol is “the cause of and the solution to all of life’s problems.”
Gin it is. Problem solved.
