The Outrageous ‘M3GAN’ Marketing Campaign Was a Triumph

If you live in New York, or inhabit any corner of the social media landscape (Instagram, Twitter, even YouTube), chances are you’ve witnessed some absurd advertisements in the past month. More specifically, we’re hedging our bets that you’ve seen a life-size doll with strawberry blonde curls, a little button-down jacket, and gigantic eyes around lately—often dancing, always murderous. That girl is ? Or when Sony made the subways look like they were flooding for 2012? Expect more in-your-face marketing for horror movies, especially with M3GAN’s massive success. With new Exorcist and Evil Dead movies coming out this year and the upcoming Scream 6 taking place in NYC, we may be in for some more real frights.